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MAC/PC

Mango
Mango

MANGO presents the international launch of its first TEEN POP UP store. A plural and inclusive space for girls and young people between 10 and 18 years old.The proposal presents a qualitative, experiential and aspirational space, a place in which to connect with the youngest and test their reactions to the collection.Thus creating the perfect environment and opportunity to present the MANGO Teen collection, we will understand the consumer behaviors of the adolescent public in our local community.

Client: Mango
Date: April 2021
Location: Rambla de Catalunya 76, Barcelona

As a Street Marketing strategy, a wild posting was proposed in the areas of the city most frequented by teenager. The posters, with the campaign image, presented QR codes in which all the information about the Pop Up store created for the occasion could be found.

TABLET/IPAD

Mango
Mango

MANGO presents the international launch of its first TEEN POP UP store. A plural and inclusive space for girls and young people between 10 and 18 years old.The proposal presents a qualitative, experiential and aspirational space, a place in which to connect with the youngest and test their reactions to the collection.Thus creating the perfect environment and opportunity to present the MANGO Teen collection, we will understand the consumer behaviors of the adolescent public in our local community.

Client: Mango
Date: April 2021
Location: Rambla de Catalunya 76, Barcelona

As a Street Marketing strategy, a wild posting was proposed in the areas of the city most frequented by teenager. The posters, with the campaign image, presented QR codes in which all the information about the Pop Up store created for the occasion could be found.

SMARTPHONE/IPHONE

Mango
Electro Warehouse

Drawing inspirations by the brand’s textile and industrial origins, we transported the guests to an unexpected reality. The space, an industrial penthouse loft, was transformed into a minimalistic 360 fabric-wrapped atmosphere and a layer of white smoke defined the different lighting interactions. The food experience was designed around a supermarket experience and served on several matte-black lacquered industrial pallets.

Client: Mango
Date: April 2021
Location: Rambla de Catalunya 76, Barcelona

As a Street Marketing strategy, a wild posting was proposed in the areas of the city most frequented by teenager. The posters, with the campaign image, presented QR codes in which all the information about the Pop Up store created for the occasion could be found.